Marketing

Auditul achizitiilor de resurse materiale

Aurel Branza

Bazele marketingului

Toader Gherasim, Emil Maxim

Bazele marketingului

Alexandru Mircea Nedelea

Diagnosticarea si evaluarea organizatiilor

Emil Maxim

Diagnosticarea si evaluarea organizatiilor

Emil Maxim

Evaluarea si gestiunea investiilor directe

Dumitru Zait

Inovare si succes. Strategii de marketing pentu produse noi

Rodica A. Boier

Introducere in marketingul relational

Andrei Maxim

Marketing

Emil Maxim

Marketing

Emil Maxim

Marketing business-to-business

Vasile A. Munteanu

Marketing direct

Adriana Zait, Oana Carmen Anton, Oana Olaru

Marketing direct

Vasile A. Munteanu, Daniela Rotariu

Marketing modern. Concepte, metode, tehnici. Proiecte-pilot, teste

Vasile A. Munteanu

Marketing public, editia a II-a

Vasile A. Munteanu

Marketing, editia a II-a revazuta si imbunatatita

Emil Maxim

Marketing. Principii, practici, orizonturi

Corneliu Munteanu (coord.), Emil Maxim, Constantin Sasu, Stefan Prutianu, Adriana Zait, Adriana Manolica, Tudor Jijie, Adrian Monoranu

Marketing. Principii, practici, orizonturi

Corneliu Munteanu (coord.), Emil Maxim, Constantin Sasu, Stefan Prutianu, Adriana Zait, Adriana Manolica, Tudor Jijie, Adrian Monoranu

Marketing. Principii, practici, orizonturi

Corneliu Munteanu (coord.), Emil Maxim, Constantin Sasu, Stefan Prutianu, Adriana Zait, Adriana Manolica, Tudor Jijie, Adrian Monoranu

Marketingul afacerilor. Concepte, Metode, Strategii

Florin Luca, Vasile Munteanu

Marketingul produsuluiManual de training

Vasile Munteanu

Marketingul serviciilor

Adriana Zait

Proiect economic nr. 1. Fundamentarea strategiilor

Emil Maxim

Simulare: Management Marketing (DVD)

Constantin Salaceanu

Strategie si planificare strategica. Proiect economic

Emil Maxim

Strategii de marketing agroalimentar

Victor Pekar, Mihai Talmaciu